Intimates & Swim S/S 2010 Trends

Courtesy of Eurovet

In preparation for the upcoming trade show in Paris, Jan 18-20, 2009, Interfiliere releases a trend report, “the four themes with a story to tell,” that captures the mood for Summer 2010 intimates and swimwear. Oh! My Darling, Bizarre Bazar, Extreme Equilibrium, and Colour Therapy. Excerpts are shown here courtesy of the number 1 exhibiton of fabrics for lingerie and beachwear {::event fido=”INFSI0000026” /} and their show’s producer Eurovet.

Four Themes With A Story to Tell


Oh! My Darling: The background and shapes: the Capri spirit of the Fifties, haute couture precision, the desire of a perfect, radiant elegance… Motifs and prints are rich, lines emphasize the contour and strike the right balance, details and finishings are prefect. Nothing is left to chance, nothing is vague: everything is well conceived, neat, pretty, ravishing, harmonious, graceful.


Bizarre Bazar: A taste for mixtures, an outgoing, festival atmosphere, Summer optimism… At leaisure. New technologies make it possible to create a world of unlimited colours and motifs. Prints from around the world in a recycled mix of environments, artisan crafts, anive details. A hand-made trend that started in Brazil is ready to conques every beach. The culture shock is the heart of this crazy trend.


Extreme Equilibrium: The most demanding design direction with its apparently contradictory, subtle mixtures of authenticity and the new modernity. The desire for durable luxury with genuine lingerie fabrics but now in revolutionary lightweight fibres. Collections combine perfect performance, generous volumes, details which project natural eccentricity, hand made and artisanal effects, as if aged by time. Perfectly imperfect.


Colour Therapy: Inspired by elements of pop art from the Sixties and Seventies, multi stripes and Memphis of the Eighties, bright blocks, an exuberant firework display shakes up an arty atmosphere. Ultra graphic mixtures and sport influences but also rich pleats, drapes and origami effects, structured details playing with constuction. A vision of exciting and surprising flamboyance.