Research

‪Intelligence Report: Personalization 2015‬

While some brands sit on their hands, organizations that have embarked on their personalization roadmap are finding incontrovertible ROI. L2’s inaugural Intelligence Report: Personalization, in partnership with Monetate, attempts to uncover the tactics that allow organizations to unlock return on their personalization efforts across channels.

Personalization – or the ability to predict what the consumer will want before they even know they want it, and then grease the path to purchase – is a priority for 33% of global marketers.

But the barriers to execution are complex and require true organizational transformation – including management buy-in, technical up-skilling, and de-siloing of data across channels.   Successful personalization requires a three-fold approach to data that aligns availability, usability, and organizational fluency.

Yet only one-third of brands report having enough usable consumer data, as well as the internal capabilities to transform the data into personalized touchpoints. Another third report having consumer data, yet lacking the skills to action it, while still another third of organizations feel they don’t have enough data to embark on personalization.

Although some brands are still in the wait-and-see phase, organizations that have embarked on their personalization roadmap are finding incontrovertible ROI.

The full ‪Intelligence Report: Personalization 2015‬ report attempts to uncover the tactics that will help organizations unlock further return on their personalization efforts across channels.

More Report Details

View a report excerpt at L2.

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