How-To

How to Create a Successful Pop-Up Shop

Courtesy of Shopify

When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution.

Not only has she helped create more than 70 pop-up retail experiences in New York City, Los Angeles and the Hamptons, she also sits on the board of advisors for The Storefront, a pop-up space marketplace, and is a co-founder of The Market, a pop-up retail and branding program.