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Courtesy of Trend Bible Ltd

Experience is overriding consumption, so to encourage spending, brands need to think of ways to harness and promote an experience worth having that goes beyond just buying a product. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology… Four trends for the Spring Summer 2011 season.

There is a sense that this is the time for practical, useful, time-saving products, but it’s also a time for products that have been made with love, by hand. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology. Our four trend directions really reflect this new mood; we see nostalgia in Voyager; a sense of optimism in Libertine; treasured possessions in Collector and unique, crafted goods in Epicurean.

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