Experience is overriding consumption, so to encourage spending, brands need to think of ways to harness and promote an experience worth having that goes beyond just buying a product. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology… Four trends for the Spring Summer 2011 season.

There is a sense that this is the time for practical, useful, time-saving products, but it’s also a time for products that have been made with love, by hand. It’s a time for products that evoke romantic notions of bygone eras, but that function with tomorrow’s technology. Our four trend directions really reflect this new mood; we see nostalgia in Voyager; a sense of optimism in Libertine; treasured possessions in Collector and unique, crafted goods in Epicurean.

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