Trends

Hel Looks - On The Street Trend Report

Courtesy of Hel Looks

From Helsinki, Finland’s capital, Hi-resolution snapshots of inspiring and avant-garde looks. Using photos both off the street and from events, this resource provides a progressive look at Northern European style since 2005. HEL LOOKS is a hobby project of Liisa Jokinen and Sampo Karjalainen. The project is a tribute to Fruits and Street magazines, the pioneers of street fashion photography. Updated weekly.

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