Fashion Product Manager Job Profile

Product Managers are responsible for overseeing the conceptualization, design, construction, selling and distribution of a manufacturer or designer’s products. They are also responsible for overseeing the set-up and implementation of quality assurance protocols for their product. Product Managers usually handle a specific product, or product line. This is a fairly senior position within a manufacturer’s organization.

Salary Range:

  • $45,000 to $90,000+
  • Experienced pay may range from $45,000 to $70,000
  • Median annual wage is approximately $54,040
  • Top level pay is about $125,000


Employment in the US is expected to decline slightly between 2012 and 2022. As this is often a high-level position within an organization, most aspiring product managers must work up to this senior level, usually starting at an analyst or assistant position. As product managers gain extensive experience and knowledge of the manufacturer’s operations, they can be promoted into an executive leadership position.


A 4-year bachelor’s degree in Business Administration, Marketing, or Apparel Production is absolutely required. An MBA (Masters in Business Administration) is a plus, as is participation in some executive training programs.


Between 5-10 years of apparel development or product management experience is required.

Personal Characteristics/Skills:

  • Highly analytical with strong math skills
  • Extensive knowledge of the apparel industry and trends
  • Ability to combine information from market sales and production data with fashion forecasts and translate into smart product-line decisions
  • Decisive
  • Well-organized
  • Detail oriented
  • Ability to work with other executives
  • Calm under pressure.

Career Path:

  • Market Analyst
  • Merchandiser
  • Product Manager
  • Director of Product Management

Also called:

  • Product Development Manager