Trends

Fashion Foresight: the World's Most Pressing Mega Trends

Courtesy of Fashion Snoops

The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends. This report looks at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.

Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.

The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).

For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.

In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.

After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.

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This report is a collaborative effort, courtesy of Fashion Snoops and Sparks & Honey.