Easy-wear Simplicity, Mens & Women's Trends SS 2011

Courtesy of Trendstop

Contemporary Market Trends

As a soft romanticism with an underlying utility theme dominates the catwalks, Spring Summer 2011 abounds with soft palettes and subtle details that have significant mass market appeal. Prints offer a refreshing alternative to this pared down, easy-wear simplicity - bold graphics in stark shades that veer from subtly whimsicality to photo-realism and monochrome severity. Presented on WeConnectFashion, courtesy of, the site known for great visuals and early trend identification.

Women’s Key Items


Ralph Lauren’s vision of love-worn denim dungarees are a surprisingly wearable option for Spring Summer. Simple chambray shirts or gray-marl sweatshirts reinforce the underlying utility vibe, whilst heels dismiss any notions of lumberjack chic.


Vibrant blooms are juxtaposed against stark black and white horizontal stripes. The combination lends itself well to off-center placement prints or random repeats on simple silhouettes.


A versatile summer wardrobe staple in a light-weight, body-skimming jersey fabric. Executed in a muted color blocks or a subtle dip dye, as seen at Stella McCartney. A simple scoop neck reinforces the ethos of easy minimalism, whilst racer back details and pockets add interest.


Luxury brands, from Givenchy to Paul Smith, bring their signature aesthetics to the masses in quirky printed details that play tricks with the eye. A diffusive democratization of fashion, these graphics can easily be translated to a myriad of t-shirt shapes with easy commercial appeal.

Men’s Key Items


Graphics come with an oversized, animalistic twist in a strong mononchrome palette. From artistic, painterly details to severe simplifications, the motifs befit consumer or manufacturer simulated customization, allowing otherwise identical garments to be injected with personal tinctures.


Taking the lead from Givenchy’s Spring Summer 2009 offing, dip-dye appears on a multitude of classic summer shirts. The options are almost limitless, the technique applied to lumberjack check, a fresh take on an established trend, soft chambrays imbued with a hint of Western, and more formal attire.


Typically feminine florals are reappropriated by the boys, emulating Liberty’s forage into their rich archives. Small florals lose all associations with interior fabrics and granny-chic as they scale new notions of masculinity on traditional shirt shapes.


Refined sportswear meets prescribed tailoring, echoing Christopher Shannon’s elegant sensibilities. Soft pastels are patchworked in contrasting materials on long-sleeve shirts with casually rolled sleeves, emanating a quiet aplomb. At Louis Vuitton the theme continues through to outerwear, echoed on masculine suiting is a leading trend agency whose clients include leading brands, luxury brands, retailers, etailers, stylists and celebrities. specializes in the commercial translation of conceptual trend looks to help you create best-selling on-trend styles. With access to vast image galleries, focused key trend reports, emerging trends and major themes updates, trendstop subscribers are always ahead of the trend.

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