Trends

Easy-wear Simplicity, Mens & Women's Trends SS 2011

Courtesy of Trendstop

Contemporary Market Trends

As a soft romanticism with an underlying utility theme dominates the catwalks, Spring Summer 2011 abounds with soft palettes and subtle details that have significant mass market appeal. Prints offer a refreshing alternative to this pared down, easy-wear simplicity - bold graphics in stark shades that veer from subtly whimsicality to photo-realism and monochrome severity. Presented on WeConnectFashion, courtesy of Trendstop.com, the site known for great visuals and early trend identification.

Women’s Key Items

trendstop-ss11_1

Ralph Lauren’s vision of love-worn denim dungarees are a surprisingly wearable option for Spring Summer. Simple chambray shirts or gray-marl sweatshirts reinforce the underlying utility vibe, whilst heels dismiss any notions of lumberjack chic.

trendstop-ss11_2

Vibrant blooms are juxtaposed against stark black and white horizontal stripes. The combination lends itself well to off-center placement prints or random repeats on simple silhouettes.

trendstop-ss11_3

A versatile summer wardrobe staple in a light-weight, body-skimming jersey fabric. Executed in a muted color blocks or a subtle dip dye, as seen at Stella McCartney. A simple scoop neck reinforces the ethos of easy minimalism, whilst racer back details and pockets add interest.

trendstop-ss11_4

Luxury brands, from Givenchy to Paul Smith, bring their signature aesthetics to the masses in quirky printed details that play tricks with the eye. A diffusive democratization of fashion, these graphics can easily be translated to a myriad of t-shirt shapes with easy commercial appeal.

Men’s Key Items

trendstop-ss11_5

Graphics come with an oversized, animalistic twist in a strong mononchrome palette. From artistic, painterly details to severe simplifications, the motifs befit consumer or manufacturer simulated customization, allowing otherwise identical garments to be injected with personal tinctures.

trendstop-ss11_6

Taking the lead from Givenchy’s Spring Summer 2009 offing, dip-dye appears on a multitude of classic summer shirts. The options are almost limitless, the technique applied to lumberjack check, a fresh take on an established trend, soft chambrays imbued with a hint of Western, and more formal attire.

trendstop-ss11_7

Typically feminine florals are reappropriated by the boys, emulating Liberty’s forage into their rich archives. Small florals lose all associations with interior fabrics and granny-chic as they scale new notions of masculinity on traditional shirt shapes.

trendstop-ss11_8

Refined sportswear meets prescribed tailoring, echoing Christopher Shannon’s elegant sensibilities. Soft pastels are patchworked in contrasting materials on long-sleeve shirts with casually rolled sleeves, emanating a quiet aplomb. At Louis Vuitton the theme continues through to outerwear, echoed on masculine suiting

Trendstop.com is a leading trend agency whose clients include leading brands, luxury brands, retailers, etailers, stylists and celebrities. Trendstop.com specializes in the commercial translation of conceptual trend looks to help you create best-selling on-trend styles. With access to vast image galleries, focused key trend reports, emerging trends and major themes updates, trendstop subscribers are always ahead of the trend.

Trendstop ss11 afil banner