Early Indicator Retail Report SS 2013
Courtesy of Trendstop
Here is a first look at a key trend for Spring/Summer 2013, complete with early indicator retail examples from Fall Winter 2012-13. Shocking, bold and impossible to ignore, Hyperreal Brights infuse ensembles with statement tones that are guaranteed to draw the eye. Adding instant vibrancy to apparel and accessories, these shades create a youthful, playful look that shouts to be noticed.
Impossible to Ignore, Hyperreal Brights
Adding instant vibrancy to apparel and accessories, Hyperreal Brights create a youthful, playful look that shouts to be noticed, working as either colorful blocks of saturated neon or as fluro accents, and demonstrate their dynamic versatility across both menswear and womenswear.
Menswear receives vivid suffusions of color, proving that this trend ain’t just for the girls. Walter Van Beirendonck and Mugler emphasize zesty all-over shades of lemon and lime in two-piece ensembles, while Versace’s shocking pink tee offers a contemporary twist on traditional masc-femme styling.
images courtesy Trendstop: Walter Van Beirendonck, Mugler, Versace Spring/Summer 2012. Etail images: Richard James, Comme Des Garçons, Etro Fall/Winter 2012.
Apparel and accessories are saturated in vibrant ‘look-at-me’ shades, adding youthful wearability to ensembles. William Okpo’s transparent emergency red hat offers futuristic chic, while Betsey Johnson’s canary yellow dress clashes with hot pink gloves. Acne’s apple-green jacket enhances muted shades of moss and tan.
images courtesy Trendstop: William Okpo, Betsey Johnson, Acne Fall/Winter 2012-13. Etail images: Lika, Moschino Cheap and Chic, Balenciaga Fall/Winter 2012-13.
Classic feminine pinks are updated with loud, shocking hues, making for a contemporary look, as seen in Catherine Malandrino’s belted robe and Diane Von Furstenberg’s tee. Meanwhile, eye-watering yellow neon livens up even the most somber of Fall/Winter outfits, as seen in the styling of Paul Smith’s tee.
images courtesy Trendstop: Catherine Malandrino, Diane Von Furstenberg, Paul Smith Fall/Winter 2012-13. Etail images: Gianluca Capannolo, Pierre Louis Mascia, MSGM Fall/Winter 2012-13.
Hyperreal accents of color offer a played-down interpretation of the trend that still makes for a vivid look. A charcoal gray coat is brightened up with a neon chest panel at Paul Smith, while Thakoon’s skirt juxtaposes color as well as texture in dual dimensions. Acne’s neutral heels are offset by a subtle neon panel detail.
images courtesy Trendstop: Paul Smith, Thakoon, Acne Fall/Winter 2012-13. Etail images: P.A.R.O.S.H., United Nude, Christian Louboutin Fall/Winter 2012-13.
Electric orange tones add zesty appeal this season, offering a novel alternative to feminine pink and red. Neon bright wigs made for vibrant pops of color on the Comme Des Garçons catwalk, while Betsey Johnson’s pleated mini creates youthful interest. Bold orange heels infuse Byblos’ plain black heels with a statement feel.
images courtesy Trendstop: Comme des Garçons, Betsey Johnson, Byblos Fall/Winter 2012-13. Etail images: Kenzo, Victoria, Victoria Beckham, Brian Atwood Fall/Winter 2012-13.
MORE TREND FORECAST DETAILS
A variety of trend reports are available at Trendstop.com, one of the world’s leading trend forecasting agencies for fashion and creative professionals. The agency is renowned for its insightful trend analysis and forecasts. Clients include Forever21, Ralph Lauren, H&M, Hugo Boss, and L’Oreal.