How-To

Creating Crowd Stopping Visual Displays.

There is no doubt that how your products are displayed will determine how much business you draw in. The wonderful thing about good visual displays is that they can showcase a slow-selling product, announce a sale, or even welcome the upcoming season. If you are lucky enough to have one or more good sized windows, than you can create a wonderful and attractive display. Having windows is one of the most economical and effective forms of advertising. Some stores may not have windows due to their location, such as a mall, but there are solutions for that. Visual displays don’t have to be just in the window – they can be all throughout the store. Take a look around your retail space. Are there any places that could be focal points for your customers? While you can hire a company to dress your windows and make displays for you, it is also quite easy to do it yourself. Here are some tips and things to think about when you create your visual displays.

Tool Box

A good thing to have on hand is a little tool box for visual displays. You need to have the right tools in order to make good visual displays. And have all of these items in one area, or even better one compartment or box, and have them all on hand so you can get to them quick and easy. Try having all of the following:

  • Props (non merchandise items)
  • Tape measure, ruler
  • Stapler, double-stick tape, pins, scissors
  • Glue gun with glue sticks
  • Monofilament fishing line
  • Screwdriver with screws, hammer with nails
  • Glass cleaner and paper towels
  • Notepads, markers, pencils
  • Utility knife/razor blade

You need to take your time when planning and designing the display. Write down what you want to accomplish with this display, what other materials you might need, and develop a budget to get those items. The best time to build displays are when customers aren’t around, so choose a time when you won’t be bothered or have to deal with any hassles.

Effective Visual Merchandising: Important Elements As with most design situations, there are certain elements that the designer (you) must keep in mind when designing. It is not a sort of throw together thing, and your visual display should be no exception. When planning and designing, keep these elements of design in mind:

Size.

Objects should be placed first according to their size: biggest to smallest. The largest object should be put into the display first.

Balance. You should choose asymmetrical balance rather than symmetrical balance with the display. Asymmetrical means not exact on both sides, whereas symmetrical means completely even on both sides, equal. The display will look much more interesting and creative if it is asymmetrical in balance.

Color.

This helps to set the mood and ambiance of the display. Choose colors wisely.

Lighting.

This is extremely important; the lighting should highlight the focal point of the display.

Focal Point.

This is where all of the pieces of the display come together, including props and signage, background, and products.

Simplicity.

It is not always a good idea to clutter the display. The saying “less is more” couldn’t be more important here.

Once you have completed the display, add whatever signage is necessary. You should keep track of whatever promotions and/or sales the display was used for, and you should also take pictures of the display so you can look back to it when creating other displays. If for some reason your display is not effective and in fact flops completely, don’t worry. Take a picture of it so that you know what not to do next time. It all takes trial and error; don’t always expect everything to work out on the first try. Remember, practice makes perfect! And patience makes perfect too. Take your time, and you will always pick up new tricks and ideas for good visual displays as you and your store evolve.