Color Boards & Seasonal Direction SS 2010

Courtesy of Pinklemon

Seasonal color for S/S 2010 from a group of trend and design consultants based in Denmark. The report features six themes and color palettes which capture the mood of the season. Ranging from Grunge Garden which offers inspiration for eccentric eco interpretations, and on to an elegant and clean minimal Urban Landscapes story.

Pinklemon Forecast Report


Grunge Garden Old gardens with their beauty of decay and neglect. Nature as inspiration for colors and prints. Outworn garden wear is combined with redesigned classics to show off a slightly eccentric, soft and urban eco look. Stoney greys, earthy browns, and leafy greens - affected by falling rain, with blurred tones from withered flowers.


Memory Lane Walking down memory lane, enjoying childhood memories, looking at old photos and postcards, almost forgotten and yellow with age. A look inspired by the 50’s and 80’s. Colors inspired from old photographs, milk and honey and grandma’s old jars with preserves… warm neutrals in combination with soft pastels.


Country Fair A sweet and rural country mood, lazy summer days perfect for picnics and garden parties. Casual farmers wear mixed with 70’s hippie boho, happy summerdays, mix and match… Bright and delicate colors from flowerbeds, grass fields and the blue sky.


The Collectors Collecting and gathering ideas and inspiration from art and crafts… A global breeze from all continents… Colors are deep and intense, active and beautiful, subtle red tones create new contradictions with yellow and browns. Prints are large exotic flowers, batik, rustic squares, micro patterns and black stripes.


Sailor Kitsch A true nautical story and yet heavily twisted. Going from hip and humouristic club wear to 80’s Saint Tropez coolness. Combining classic styles with new updated items and creating a sailor look, that is getting inspiration both from the past and the future… So many stripes, classic or uneven, big or small dots, nautical motifs.


Urban Landscapes A return to the 80’s? Not just so, the inspiration is certainly there, but it is not retro. The future is here in this clean story… An exclusive metropolitan look with an avant garde touch from origami and pleats. Materials are smooth and shiny, soft and dry. Papertouch and soft fluid fabrics. Lightweight knits. Beautiful and elegant tone-on-tone harmonies.

The trend stories above are all extracts from the Pinklemon SS 2010 trendbook.

Pinklemon was a combined trend and design bureau, based in the heart of Aarhus, Denmark. The company closed in 2010.

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