Trends

10 Trends For 2012. JWTIntelligence

Courtesy of JWT

Consumer Trends Men’s Women’s Children’s Lifestyle: View 10 Trends for 2012 in 2 minutes. This snappy video presents a year-end forecast of trends for the near future. Continued economic uncertainty is at the center, driving several of the Top Trends for 2012. Another theme, is the rising idea of shared responsibility. As always, new technology is a key factor as well. Great report. Presented on WeConnectFashion, courtesy of JWTIntellignece, a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand.

JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, quantitative surveys were conducted in the U.S. and the U.K. using SONAR, JWT’s proprietary online tool. (JWTIntelligence surveyed 531 Americans and 524 Britons age 18-plus from Oct. 31-Nov. 8; data are weighted by age, gender and income.) Also received, input from nearly 70 JWT planners across more than two dozen markets. JWTIntelligence also interviewed experts and influencers across sectors including technology, luxury, social responsibility and academia. The report is for sale. It includes an Executive Summary, and expands upon the “10 Trend” themes:

Navigating the New Normal Live a Little Generation Go The Rise of Shared Value Food as the New Eco-Issue Marriage Optional Reengineering Randomness Screened Interactions Celebrating Aging Objectifying Objects

JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation, finding quality amid the quantity.

We focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. We have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal care.

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